Hearing Aids

Next-generation sound performance

Via Edge AI in Bay City

Via Edge AI gives you an edge over other hearing aids with powerful artificial intelligence in every device. Our game-changing sound with AI technology improves speech understanding for those with significant hearing loss and helps in the most difficult listening environments easy. Experience the most complete line of rechargeable hearing aids.

Next generation in sound performance.

Made for masks

Face masks and social distancing make hearing harder than ever. Our hearing aids can help.

  • Our custom hearing aids won’t tangle with or get pulled off when wearing or removing face masks.
  • Mask Mode – a new custom memory in our Thrive app, makes it easier to hear people who are wearing masks.
  • Edge Mode for Masks delivers an on-demand boost for speech audibility with just a tap of your hearing aids.
woman with ipad background

Customer Reviews

I have been going to New Sound since 2016 now. I have never been disappointed with the service that I have received, both at the time of purchasing hearing aides and after. They now have a new audiologist named Holly Morias who is outstanding as well. Having had previous experiences...

Judith Fox, on Google

I was referred by a local ENT and was very happy to have visited. The entire staff is very nice and Janie really knows her craft. I never realized the hearing aid technology was at the level it is.

Terry Ray, on Google

Ms. Janie and Ms. Lynette at New Sound of Bay City are very professional and thorough. To top that off they are very caring and personable. I highly recommend them for your hearing needs.

James Russell, on Google

My wife and I have relied on New Sound for three years. Our appointments have always been honored on time, and the personnel have always been experienced, expert, and personable. They have always shared candidly about our needs and the hearing instruments and services New Sound offers, but they have...

Ian MacAlpine, on Google

I’m traveling full time and had an issue with one of my hearing aids. I was able to get an appointment at the local NewSounds center, what a blessing! The staff was very professional, friendly, and taught me things I didn’t know about ears/hearing aids. (I’ve had these aids for...

Dennis Johnson, on Google

Schedule Your Free Hearing Screening

Schedule Now